" Trust Model for Online Reviews of Tourism Services and Evaluation of Destinations,"Īdministrative Sciences, MDPI, vol.
" Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets," John Fotis & Dimitrios Buhalis & Nicos Rossides, 2011." The impact of online reviews on hotel booking intentions and perception of trust," " The acculturation of international residential tourists and their shopping behaviours," " Role of social media in online travel information search," " Tourists' strategies: An acculturation approach," Rasmi, Sarah & Ng, SiewImm & Lee, Julie A." Tourist typology in social contact: An addition to existing theories," The implications of our findings will help tourism managers optimize their social media marketing efforts towards better trip experience with more positive acculturation outcome. Additionally, it also enriches social media research in tourism literature as extant studies have mainly focused on social media application in destination branding. This study contributes to the acculturation literature by extending the concept of “acculturation” to include indirect and intermittent “virtual” intercultural contacts and investigating the roles of social media in the various stages of virtual acculturation process.
Specifically, based on the findings of content analysis of the case company's chronicle posting on social media and in-depth interviews with its reviewers, we propose a theoretical process model to elucidate the major roles of social media in influencing the tourists' “virtual” acculturation process: an information source for destination selection, a learning center for cultural related skills for sociological adaptation, and a buffer of social support for psychological adjustment. This study aims to explore how social media usage can be leveraged to help tourists cope with acculturation when traveling aboard.
0 kommentar(er)
